Identmation

Identmation was an early computer animation method for station and production company idents, most notably used by Argosy Media and its subsidiaries in the 1980s to 1990s. It was created by the Animation Labs unit of Argosy Animation Studios in 1986, around the same time as its rival process Rotanimation (which, ironically, was later used extensively, and eventually acquired, by Argosy). Identmation could render gradients and low-resolution 3D objects, and could also apply various effects to film footage. Identmation’s main rivals were Rotanimation, Scanimation, and Quantel Paintbox. Identmation was reportedly still being used by Argosy Graphics as recently as 2002, and some movie production company opening logos made using Identmation survived as recently as the late-2010s before being replaced.