MTM Films/Logos/Summary

1978-1983


Description: Same as the ABC Pictures International logo from 1973, but the “abc” text is replaced with the “MTM” wordmark in gold, the globe on the filmstrip is replaced by the iconic kitten logo, “Pictures International” is in a different font and capitalized differently, and the byline reads “A Subsidiary of Mary Tyler Moore, Inc.”

FX/SFX: Same as the ABC Pictures International logo.

Music/Sounds: Same as the ABC Pictures International logo.

1983-1988
Description: We pan up through some clouds to a blue sky background. The MTM television logo, fully-formed, fades in in the centre. Shortly after, the Argosy A, “released by Argosy Pictures” text, and Argosy Entertainment byline fade in in the lower-right corner.

FX/SFX: The cloud pan and the fading.

Music/Sounds: Stock music also used for the Derann Video and Cinerama Releasing logos.

1988-1993


See the logo animation here

Description: On a night sky background, we see two searchlights, which form a red “M”. The "M" flies backward and splits into two. In the space left between the two letters, two cyan "T"'s come from the top and bottom of the screen and join to form one. This completes the initials of the company, and the letter "T" shrinks when a circle with a (still) print artwork logo Mimsie in it appears over it. Under the letters, the words "ENTERPRISES, INC." fly in from the bottom. The logo shines, and a TVS Entertainment byline appears below.

FX/SFX: Basic Identmation effects.

Music/Sounds: A majestic 7-note fanfare.

1993-1996
Description: Basically a combination of the concepts of the previous two logos with the TVS Films logo. We pan up through multiple layers of clouds until we get to a twilight sky background. Searchlights shine through and form a “M” in blue, which zooms and splits into two, as two “T”s fly in and merge into one, forming the MTM wordmark. The wordmark flips to the MTM print Mimsie logo in full colour, which we zoom out of. The International Family Entertainment byline appears below.

FX/SFX: Amazing CGI effects for the early-90s!

Music/Sounds: A majestic rearrangement of the 1988 fanfare.

1996-2003


Description: An enhanced “theatrical” version of the MTM TV logo. A glowing orange "M" flies backward from off screen, then splits into two. In the space left between the two letters, two orange "T"'s with a similar glow come from the top and bottom of the screen and join to form one. This completes the initials of the company, and the letter "T" shrinks when a gold circle appears over it. Under the letters forms the text “FILMS” and an ownership byline. Back to the circle, it is ribbon-like and decorated with gold stars and the gold letters "MTM" on top. Inside is a live-action orange striped kitten who meows once, obviously as a parody of the MGM lion.

FX/SFX: (TBA)

Music/Sounds: Same as the Guild Film Distribution logo, but with the MTM meow sound effect.

2003-2008
Nicknames: “CGI Mimsie”, “CGI Kitten”

Description: A CGI version of the previous logo. An orange CGI "M" flies backward from off screen, then splits into two. In the space left between the two letters, two "T"'s in similar CGI come from the top and bottom of the screen and join to form one. This completes the initials of the company, and the letter "T" shrinks when a gold circle appears over it. Under the letters is an orange line, with the text “FILMS” below. Back to the circle, it is ribbon-like and decorated with white stars and the white letters "MTM" on top. Inside is a live-action orange striped kitten who meows once, obviously as a parody of the MGM lion. A byline fades in below.

FX/SFX: (TBA)

Music/Sounds: Same as the MovieLine Entertainment logo, but with the MTM meow sound effect.

2008-2020
Nicknames: “CGI Mimsie II”, “CGI Kitten II”, “Majestic Mimsie”, “Majestic Kitten”

Description: First, the two “M”’s zoom up, now with a metallic orangish-gold texture. In the space left between the two letters, two "T"'s in a similar gold texture come from the top and bottom of the screen and join to form one. This completes the initials of the company, and the letter "T" shrinks when a gold circle appears over it. Under the letters, a metallic gold line forms, and the text “FILMS” (with a similar gold texture) fades in below. Back to the circle, it is ribbon-like and decorated with gold stars and the gold letters "MTM" on top. Inside is a remastered, higher-resolution CGI version of the MTM kitten footage. The MTM text sparkles as a byline fades in below.

FX/SFX: (TBA)

Music/Sounds: Same as the Paramount Longest Yard logo, but with the MTM meow sound effect.

2020-present
Nicknames: “CGI Mimsie III”, “CGI Kitten III”, “Ultra Majestic Mimsie”, “Ultra Majestic Kitten”, “Majestic Mimsie II”, “Majestic Kitten II”

Logo: A red metallic CGI "M" flies backward from off screen, then splits into two. In the space left between the two letters, two "T"'s with a metallic blue texture come from the top and bottom of the screen and join to form one. This completes the initials of the company, and the letter "T" shrinks when a shimmering gold circle appears over it. A gold line with the text “FILMS” below it fades in under the letters, followed by an ArgosyMTM Group byline. Back to the circle, it is ribbon-like and decorated with outlined gold stars and the outlined letters "MTM" on top. Inside is a CGI Mimsie, this time more accurate to the original 1970 live-action version. As Mimsie meows, the “MTM” letters turn metallic gold.

FX/SFX: (TBA)

Music/Sounds: Same as the Scollay Home Entertainment logo, but with the MTM meow sound effect.