Tropes/Legacy Character

Real Life

 * The tactic of buying a name from another company to use for your company is used quite a lot by companies. It pays to have an older more established name for your company, so much so that many companies will buy defunct brands or buy dying competitors and take on their brand.
 * The entire history of the Argosy/MTM conglomerate essentially involves a larger newer company acquiring Argosy/MTM and switching to the older company's name to keep Argosy/MTM’s quirky feline branding.