MTM Enterprises (fictional)/Logos/Summary

1970-2001, 2017
Logo: Over the years, the logo has been tweaked color wise and according to certain shows, but here's the basic concept: An "M" flies backward from off screen, then splits into two. In the space left between the two letters, two "T"'s come from the top and bottom of the screen and join to form one. This completes the initials of the company, and the letter "T" shrinks when a gold circle appears over it. Under the letters are the words "ENTERPRISES, INC.", "ENTERPRISES", "PRODUCTIONS, INC.", "PRODUCTIONS", or a company byline. Sometimes, the finished logo will read out "AN MTM ENTERPRISES (INC.) PRODUCTION" ("AN" appears over the first "M"). Back to the circle, it is ribbon-like and decorated with stars and the letters "MTM " on top. Inside is a live-action orange striped kitten who meows once, obviously as a parody of the MGM lion. All the text (except for the later versions) appears in the Peignot font used for the Viacom "Pinball" logo.

Trivia:
 * The cat's name was "Mimsie", though nicknames such as "Dick Turpin" and "Dick Marino" have also been used in naming the cat.
 * This logo is a spoof/parody of Metro-Goldwyn-Mayer (MGM).
 * The logo (with just the cat meowing) made an appearance within the Family Guy S7 episode "420".
 * On Me-TV promos of The Mary Tyler Moore Show and The Bob Newhart Show, Ed Asner and Bob Newhart uttered the word "Meow!" on the MTM logo at the end of the promos from their respective shows.
 * On "Love is All Around," the Mary Tyler Moore Show reunion episode of Hot in Cleveland, the end scene involves the camera panning out the windows until you see a vaguely familiar orange kitten sitting on one windowsill. The cat gives Mimsie's meow.
 * Mimsie appears within the Shout! Factory logo in a commercial for the Rhoda DVD sets.

Bylines:
 * 1970-1990: None.
 * 1983-1988: “A Division of Argosy Entertainment”
 * 1988-1993: "A TVS ENTERTAINMENT COMPANY"
 * 1993-1996: "AN INTERNATIONAL FAMILY ENTERTAINMENT COMPANY" (two lines, in orange serif font, with a line above)
 * 1996-1999: "A SHAW COMMUNICATIONS COMPANY" (in white in a narrow sans-serif font)
 * 1997-1999: "A SHAW) Company" (with "Shaw" in its then-current corporate logo, with the "circle bracket" in blue and the rest in white; the rest of the text in a white serif font). This byline is on the bottom right of the screen, unlike the others, which are all centered.
 * 1999-2001: The then-current Corus wordmark (in full colour) on the left, with "A CORUS ENTERTAINMENT COMPANY" (in a white narrow sans-serif font and on two lines) on the right.
 * 2017: Generic ArgosyMTM Group byline.

Variants: First here are the little differences in the logo, along with dates in which they were used:
 * September 19, 1970-March 2, 1974: One "M" is red-orange, the other is red, and the "T" is blue and is formed by the merging of a light blue "T" and a green one.
 * September 18, 1971-1978: The M's are both red-orange,and the "T" is light blue.
 * 1978-1982: Company now identified as "MTM Productions Inc.". The M's are now orange.
 * 1982-1990: Company identified as "MTM Enterprises, Inc.". The M's are now red.
 * September 17, 1990-1993: Same as above, but "ENTERPRISES, INC." is smaller than usual, and below it is a byline that says "A TVS ENTERTAINMENT COMPANY". In early 1993, the byline was removed.
 * 1993-2001: All letters are orange and a byline appears below.
 * 1995-1996: 25th Anniversary logo; on a white background is a silver "25," with a similarly colored MTM under that. The kitten appears in the rounded part of the "5".
 * 2017: As a memorial to Mary Tyler Moore who founded the company, the 1982 variant was restored, with an ArgosyMTM byline. (TBA)

Music/Sounds: None really, except the end theme of the show and Mimsie meowing. Starting in 1993, a 5-note jingle was added before the "meow".

1999-2000 (30th anniversary)
Logo: The previous MTM logo plays (excluding the Corus byline), but Mimsie (voiced by Argosy/MTM voice actress Katie Belshaw) steps out of the ribbon circle and goes to the break room. She sips some coffee, then says, "Here's to another 30 years! Meow!" Then the text "MTM 30th Anniversary" appears under her with "MTM" its respective font and the rest in a gold script font. The Corus byline appears under that, in orange serif font. Mimsie winks, and the logo fades out to black.

Music/Sounds: Same as the previous logo, but after that, a happy fanfare plays.

2001-2008
Nicknames: “CGI Mimsie”, “CGI Kitten”

Logo: Basically a CGI version of the 1st logo. An orange CGI "M" flies backward from off screen, then splits into two. In the space left between the two letters, two "T"'s in similar CGI come from the top and bottom of the screen and join to form one. This completes the initials of the company, and the letter "T" shrinks when a gold circle appears over it. Under the letters is an orange line, with a byline below. Back to the circle, it is ribbon-like and decorated with white stars and the white letters "MTM" on top. Inside is the same kitten footage as the previous logo.

Bylines:
 * 2001-2006: "A CORUS ENTERTAINMENT COMPANY"
 * 2006-2008: "AN ARGOSY COMMUNICATIONS COMPANY"

Music/Sounds: An enhanced and extended version of the 1993 MTM jingle, complete with meow.

2008-2020
Nicknames: “CGI Mimsie II”, “CGI Kitten II”, “Majestic Mimsie”, “Majestic Kitten”

Logo: First, the two “M”’s zoom up, now with a metallic orangish-gold texture. In the space left between the two letters, two "T"'s in a similar gold texture come from the top and bottom of the screen and join to form one. This completes the initials of the company, and the letter "T" shrinks when a gold circle appears over it. Under the letters is a byline. Back to the circle, it is ribbon-like and decorated with gold stars and the gold letters "MTM" on top. Inside is a remastered, higher-resolution CGI version of the kitten footage. The MTM text sparkles.

Bylines:
 * 2008-2011: A metallic gold line forms, and the text “AN ARGOSY COMMUNICATIONS COMPANY” (with a similar gold texture) fades in below.
 * 2011-2020: The generic ArgosyMTM Group corporate byline.

Variants:
 * There is a short version which starts when the “T” is about to form.

Music/Sounds: A timpani roll, followed by the 2001 theme and meow.

2020-present
Nicknames: “CGI Mimsie III”, “CGI Kitten III”, “Ultra Majestic Mimsie”, “Ultra Majestic Kitten”, “Majestic Mimsie II”, “Majestic Kitten II”, “Happy 50th, MTM!”, “Happy 50th, Mimsie!”

Logo: A red metallic CGI "M" flies backward from off screen, then splits into two. In the space left between the two letters, two "T"'s with a metallic blue texture come from the top and bottom of the screen and join to form one. This completes the initials of the company, and the letter "T" shrinks when a shimmering gold circle appears over it. An ArgosyMTM Group byline fades in under the letters. Back to the circle, it is ribbon-like and decorated with outlined gold stars and the outlined letters "MTM" on top. Inside is a CGI Mimsie, this time more accurate to the original. As Mimsie meows, the “MTM” letters turn metallic gold.

Variants:
 * There is a 50th Anniversary variant, used for most of 2020 and some of early 2021, where the ribbon forms the “0” of a giant “50 YEARS” in yellow. There are two versions of the 50 Years variant: a short version that just has the added text on the existing non-anniversary version of the logo, and an extended version which has a montage of familiar MTM logos, including show-specific variants.

Music/Sounds: A remade synthesized version of the 2001 theme, followed by the familiar meow.