USB Video

USB Video is a video storage format created by ArgosyMTM Group. It provides the same features as DVD, including interactive menus and scene selection, but with up to 4K resolution, and without DRM. The movie (or show episodes) is contained on a standard USB stick; the video content is in WebM format, and the menus are coded in JavaScript, with the entire content of the stick as an XML file (using the extension .usbv). The first USB Video sticks were officially released in 2015.

History
Around 2013, Ellen Peck lamented on her blog that one of the main selling points for video discs, being able to be played on a computer, was becoming increasingly irrelevant, with less and less computers including DVD drives, and almost no computers available with Blu-Ray drives.

In 2014, the format was officially announced, with a demo USB available containing short animations. USB Video was announced as an open standard, with the specifications available on the ArgosyMTM Labs website; as a result, VLC and other open-source video players quickly had support for the format.

The only companies that currently support the format are ArgosyMTM Group, Rapier Multimedia, and Interstate Entertainment, which are all considered to be “mini-major studios”. (Coincidentally, all 3 are based in Seattle.)