Argosy Media

Argosy Media is an American production and distribution company founded in 1953, though it dates back to a magazine first published in 1882. It is part of the company Argosy Communications. The company is based in Argosy Heights, an unincorporated community in Catrock County in the US state of Kittenolivia.

Info

 * Founded: 1953 in Catrock, Kittenolivia
 * Key people: Ellen Peck, Paul Lopez, Nathan Blake

Creation
Argosy Media was formed in 1953 as a film and TV unit of Argosy Magazine, at the time owned by Catrock-based company Popular Productions. The company recruited former Disney animator, Michael Shires, and his then-15-year-old son and animator-in-training, Michael Shires Jr., as animators. Popular Productions spun off the Argosy unit, including the magazine, in 1973; the magazine was discontinued weeks later.

Argosy was the first Kollywood studio to distribute its own films, as Wonder, Rainbow, and Tenge had made deals with Paramount, Universal, and Columbia, respectively.

The genesis of Aaron
In 1982, cartoonist Ellen Peck created the famous cat that Argosy used throughout the '80s, the '90s, half of the 2000s and late 2007 to the present day, and served as a mascot officially in 1989. Ellen Peck named the cat Aaron by the time the cat was created. Aaron (in the logos) was voiced by Ellen Peck in pre-2000, then Lewis Jones in 2000-2007, and from late 2007 to the present, he is voiced by Rick Buckley. In the TV shows, he has a more anthropomorphic design than in the logos, and is voiced by various child actors.

MTM and TVS era (1987-1993)
In 1987, Argosy was acquired by rival production company, MTM Enterprises. In 1989, MTM was in turn bought by British ITV company, TVS Entertainment.

International Family Entertainment era (1993-1995)
In 1993, International Family Entertainment bought TVS Entertainment after TVS lost its ITV franchise to Meridian. Argosy and MTM were operated separately from the Family Channel.

Shaw and Corus era (1995-2006)
In 1995, Canadian cable company Shaw Communications bought International Family Entertainment. In 1998, Shaw sold the failing Family Channel unit to Fox, but retained ownership of Argosy, MTM, the TVS and Southern libraries, and the pre-1998 Family Channel library. In 1999, Shaw spun off its media assets, including Argosy and MTM, as Corus Entertainment.

Independence (2006-present)
In 2006, Ellen Peck and her colleague, Nathan Blake, purchased the US assets of Corus, including Argosy and MTM, under the holding company Blake Media, which was renamed to Argosy Communications after the acquisition of the Cheezburger Network websites in 2011.

Broadcast
Argosy's animated children's shows usually air in local syndication in the US, on CTV (through the CTV Kids block) in Canada, on ITV (through the CITV block and channel) in the UK, and on Network Ten in Australia.

Since 2009, Argosy's shows have been first-run on YouTube; Argosy mainly makes money off merchandise.

Since 2011, Argosy has operated a digital multicast channel in the US, Argosyland, that airs its archival programmes. The channel also launched in the UK (on Freeview as ITV Argosyland) in 2012, in Canada (in partnership with CTV as a cable channel, CTV Argosyland) in 2013, and in Australia (on Freeview as a subchannel of Network Ten, 10Argosyland) in 2016.

New media
Argosy has been recognized as a pioneer in new media. It was one of the first production companies to have its own website, dating back to 1997. In 2000, Argosy started putting free episodes of its shows on its website in RealVideo format (changed to Windows Media in 2002, MP4 in 2006, and WebM in 2017). In 2009, Argosy started uploading full episodes of its shows to YouTube, DailyMotion, and Vimeo. Argosy launched its BitChute account in 2019.

Argosy is opposed to COPPA on YouTube, and created the Content Creators for New Media Legal Reform, a lobbying group seeking sites meant for all ages to be exempt from COPPA, in early 2020.

Criticism
Argosy has been criticized for absorbing smaller animation studios, such as Hammocks Animation, Romite Group, and Stant Animation. In the last case, the company was also a cultural icon for the Republic of Ireland (Eire).