Logorama: The Remaster

Logorama: The Remaster is a 2022 Patagonian-Borneoan-Filipino adult animated short film co-written and directed by Lane Parsons and Jake Franz Abendaño and produced by Michael Addington. As with the original version, the film is set in a stylized version of Los Angeles, the short portrays events told entirely through the extensive use of more than 2,000 contemporary and historical logos and mascots.

Plot
The short opens with a panorama of the city of Los Angeles where all of its buildings and inhabitants are in some form of commercial branding: Bentley, Twitter and Cebu Pacific logos doubling as birds, butterflies portrayed as the logos of BabyTV, Naturgy, MSN and the 2013 edition of the Eurovision Song Contest; pedestrians in the shape of the AIM icon; and overhead highway signs mounted on the 1947 Atlantic Records logo, among others.

Jollibee pulls into a Pizza Hut restaurant's parking lot and propositions an Esso Girl waitress on a smoking break (her cigarette is the Air France logo while her purse is Shopee's). Meanwhile, BiC Boy students (one of which is seen licking an ABS-CBN logo lollipop) alongside Bob's Big Boy and Haribo Boy are on a tour at a zoo led by a flamboyant Mr. Clean; hating the tour, Big Boy and Haribo Boy hop off the tour train and soon begin to harass the MGM lion by mooning and throwing a bottle of Coca-Cola at it, prompting the zoo's owner, the Jolly Green Giant, to scold them.

As Michelin Man police officers Mitch and Mike and their Newgrounds Tankman coworker Trevor order lunch at KFC, a call comes in over the radio stating that a criminal named Ronald McDonald (who sports a Linky and Luna logo tattoo) is on the loose on a Truckers' Federation of Aisen delivery truck; both Mitch and Mike spot Ronald in his truck and chase him. The police pursuit quickly veers out of control, as many innocent bystanders are imperiled/injured. Meanwhile, the BiC students alongside Big Boy and Haribo Boy at the zoo have finished their tour and are back on the school bus, soon nearing the Pizza Hut where Esso Girl is serving the Original Pringles mascot, the Pringles Hot & Spicy mascot and the family from the logo of the Pediatric Hospital of Bintulu.

Ronald swerves to avoid the school bus and crashes his truck over in front of the Pizza Hut. Several guns (in the forms of the logos for the Red Army Faction and Patagonians for Right to Firearms) and biological weapons then spill out of the back of the truck, tempting Big Boy and Haribo Boy to steal and sell them at the black market. Ronald gets out of the truck and knocks out Haribo Boy with his foot, before taking Big Boy hostage and running inside the Pizza Hut. Big Boy frees himself by biting Ronald in the arm, before running for cover behind the counter with Esso Girl while an enraged Ronald attempts to shoot him with his gun. The police are given the excuse to start firing on Ronald, but Ronald kills one of the police officers.

As the gunfight ensues in the streets, a low rumbling is heard across Los Angeles, resulting in a giant earthquake erupting and opening a fissure shaped like the logo of Microsoft's Xbox that splits the streets wide open. Big Boy (bringing along Jollibee) and Esso Girl escape the rapidly collapsing Pizza Hut using a hijacked Danny Robertson police car (with the logos of DJ Kitsune, Six Flags and The Loud House) while the Original Pringles mascot and the Pringles Hot & Spicy mascot are both crushed inside.

After shooting Mitch with his gun (as shown via the gun barrel sequence à la James Bond), Ronald rides through the city on a stolen Grease 2 motorcycle, but drives into a fallen Mediacorp sign and is thrown off, sliding and falling into a crevasse shaped like the 1984 Borneo National Energy Grid logo. As he pulls himself back up, he is run over by Esso Girl, Jollibee and Big Boy, who barely escape the city and speed along a curved highway shaped like the VAIO logo.

As the trio near the Hollywood Chewing Gum Hollywood Sign, it falls apart and sends the giant letters crashing onto the highway in front of them. While evading one of the letters, the trio veer off the highway and down a hill, finally crashing into a tree shaped like the American Century Investments logo. Following this, petroleum oil suddenly erupts from the rifts around town and entirely floods Los Angeles.

The hill Esso Girl, Jollibee and Big Boy are stranded on splits into two, revealing a giant North Face logo while the land crumbles around them, swallowed by the sea and leaving the trio on a tiny island together. The film closes with Esso Girl picking up and biting an apple in the form of the 1976 Apple logo while lying down on the island alongside Big Boy and Jollibee, before zooming out to reveal that California has been separated from the mainland and is now shaped like the Nike, Inc. logo, but also revealing that the entire universe is made up of even more logos.

Brands, mascots, and logos
The entirety of the film, like the original, is made up of brand images, logos and mascots, with these brand images, logos and mascots used as characters, props, locations, vehicles and other content. Notable uses within the film include McDonald's mascot Ronald McDonald being depicted as the main antagonist, while Michelin Men and Newgrounds' Tankman mascots are depicted as the police. However, some of the logos are also derived from fictional works, such as the fictional boy band 4*Town from the 2022 Pixar film Turning Red, the Ghostbusters logo, and the SCP Foundation.